Do you need email marketing in 2022? Good question. Lucky for you, we’ve got the answer.
While current marketing trends are hyper-focused on social media, the latest research shows that good old-fashion email can be far more effective than capturing online leads than many popular social media channels. In fact, email marketing has one of the highest returns on investment out there with an average of $36 earned from every $1 spent.
So to answer your question, if you’re serious about expanding your business, creating an extensive and engaged email list should be a top priority. To help set you up for the long-game, we’ve put together a few handy tips to help your email list grow before your eyes.
How to grow your email list in 2022
- Develop targeted email lists
Before you can grow your email subscriber list, you need to get to know the subscribers you already have like they’re your friends. Where do they live? What do they do for work? What are they interested in? What are they currently struggling with?
Once you’ve nutted out who you’re talking to, you can start breaking down your audience into different buckets. This means all your subscribers will only receive the messages most relevant to them. You can even ask your audience what matters most to them and which email lists they would like to subscribe to.
- Personalize for optimal results
Did you know that personalized emails have a 6-times higher transaction rate than non-personalized emails? That’s a pretty whopping big difference!
Whether it’s including a name in the subject line or addressing the reader directly throughout the email, any hint of personalisation makes us feel special – which also makes us more likely to open and engage with the email.
- Make your opt-in easy to spot
The key to growing your email list is to have a prominent opt-in form. As more than half of your website visitors will spend less than 15 seconds on your website, you need to capture their attention from the very first moment they arrive.
The best opt-in forms use concise copy and appealing graphics to ensure this section stands out from the rest of the page. You can also consider using an exit-intent form, a slide-in form or a notification bar to make it even more prominent.
- Offer an incentive
There is nothing people love more than a good deal! To make your subscribers want to hear from you, you need to offer them something in exchange. Think: limited time offers, free shipping or access to exclusive content. Discounts are a particularly good approach, as this can encourage 67% of consumers to make a purchase they weren’t originally planning to make.
Whether you start with just one or go to town with all five hacks, growing your email subscriber list this year should be a top priority if you’re seriously about growing your business. It’s critical that you take the time to routinely review your contact list, assess analytics and refine your approach – but that’s where we come in! Book in your complimentary consultation with the INFIX Creative Studio team to start skyrocketing your email marketing efforts.
