The importance of a content strategy for a tech startup

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Tactical is the word that underlines every effective content strategy – one that’s able to establish a considered game plan towards genuine audience engagement and, ultimately, key KPIs. It introduces a targeted ecosystem of content that is backed by research and a sharpened forward vision.   

Think of a content strategy as the crucial groundwork for any marketing plan. For tech startups, it’s a roadmap that guides success, especially within technology’s online realm. You can’t be missing the mark in an industry in which you hope to thrive! 

Let’s dive into the importance of a content strategy for a tech startup and find out how you can ensure your website, social media, blog, email or other content reaches and connects with the right audiences – every time!

What is a content strategy?

content strategy sets the foundation for the creation, structure and governance of content. In essence, it prompts a business to ask itself why. Why are you creating content. It’s not about throwing stuff at a wall and seeing what sticks.

Is it to advertise offerings? 

Boost brand awareness? 

Strengthen audience relationships? 

Once you’ve answered these questions, you’ll be able to set actionable goals, objectives and metrics of success that you are able to measure against and refine down the road.

Now we know why you’re looking to a strategy, next we need to consider what a strategy can do for your tech startup. 

1. Defines your objectives

Forces a business to ask itself why. Why are you creating content? It’s not about throwing stuff at a wall and seeing what sticks. Is it to advertise offerings? Boost brand awareness? Strengthen audience relationships? Once you’ve answered these questions, you’ll be able to set actionable goals, objectives and metrics of success that you are able to measure against and refine down the road.

2. Identifies your target audience

Defines a clear cross-section of people, communities and businesses that a startup can engage. As you explore audience demographics, you’ll be able to create a distinct persona that encompasses key wants, needs, concerns, passions and priorities. From here, you can identify the ideal mode of communication that connects them all and the kind of content that best resonates. It’s about understanding a group that “gets” your offering and messaging.

3. Analyses the market and your competitors

Allows you to zoom out and see who you’re brushing shoulders with in the tech space. It’s a chance to capture your market’s segments, size and prevailing trends while also securing your point of difference. You’ll be able to note market gaps that established businesses fail to fill and areas where you vision can scale without friction.

4. Explores your offerings

Mobilises a comprehensive exploration of the product, service or solution you will introduce to the market. This is where you’ll draw from your previous findings to justify why your vision and business has potential, building confidence in its relevance and demand. It’s an opportunity to flesh out your offering’s distinguishing features and isolate points to highlight in upcoming content. Exploring your brand story can also help characterise your approaches.

5. Creates a roadmap

One that’s actionable, tailored and easy to follow. It’s an ABC guide backed by a deep dive into your unique situation and context, bolstered by measurable and clear goals. Not only will you have a clear direction, but you’ll know how you’re using each channel. 

Are you using email marketing to provide exclusive content? 

Social media to entertain top of funnel consumers? 

Blogs to showcase your thought-leadership? 

6. Is easily revised

The best content is rooted in the present – adaptable to market trends, audience demands and industry movements. The metrics and goals you isolated throughout the early stages of the strategy will inform your business’ next steps and ensure you’re always ahead of the curve. They’ll outline strengths and weaknesses in your content and marketing approach that you can appropriate for better.

Get a head start with INFIX

A powerful content strategy takes time, passion and experience to create. At INFIX Creative Studio, we understand that not all tech startups can boast all those capabilities at any one time.

That’s where we come in to bat.

The INFIX team are content strategy experts specialising in the realm of tech startups. We’re committed to carving out a seamless pathway between business goals and enduring audience impact. Uplifting extensive research, time-honoured expertise and a deep understanding of the visions of each and every client, we’re here to drive engagement and increase conversions with an unwavering content plan.

Tailored serviceThere’s no one-size-fits-all approach to strategy. At INFIX, we proudly meld our efforts with your unique measures of success and business character.Comprehensive researchA deep understanding of the modern media landscape leads to optimised, enduring content. INFIX is ready to adapt to your industry’s distinct ecosystem. An experienced approachYears of experience has emboldened a team that is tech-led, SEO-smart and forever transparent. We’re dedicated to solutions that drive greater return for your business. 

Why us? Well, the numbers don’t lie

We’ve been hustling hard with startups across the globe to map out their approach to launch, scale or raise. You can see some of our most recent projects here.

Or you can check out the stats to see what we’re all about. 

Insurtech startup
Unique visitors – increased 150%New followers – increased 101.9%Post impressions – increased 718.6%
Military healthtech startupEmail open rate – 85.9%Engagement – increased 1,643% Real estate innovatorAccounts reach – increased 216%Account engagement – increased 174%

INFIX Creative Studio is here for your business – ready to be the wind beneath the wings of your content. Let’s form a partnership that truly counts.

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