Niamh trained as a TV journalist across Australian newsrooms – shaping stories, refining the angle, getting them to air on deadline. She founded INFIX to bring that editorial instinct into brand work, finding the story beneath the surface and building brands that earn attention rather than compete for it.

As Founder and CEO, she leads the studio end to end, working across strategy, words, visuals and content. Her editorial instinct shows up in how she helps brands cut through complexity and decide what matters, without overcomplicating what should be simple.

That perspective has taken her to TEDx stages, earned her a Forbes 30 Under 30 semi-finalist spot, and built an agency working across time zones.

She’s plant-powered, runs on triathlon mileage and unwinds with a good mystery or romance novel. Driven doesn’t quite cover it, and somehow she still manages to be the best boss around.

Madi is the strategist behind many of INFIX’s biggest brand and campaign ideas. With a background in PR and communications, she understands how brands earn attention, locally and internationally.

She leads campaign strategy across clients, connecting disciplines across INFIX to ensure every piece of work is aligned and intentional. 

Alongside client work, she plays a key role in shaping INFIX’s positioning and studio growth.

Our gentle queen with a sharp mind. Ask her about any dog breed (she’ll know it), find her thrifting on weekends, watching the tennis or at the beach with a coffee in hand.

Lucca works with triple-shot espresso clarity and creative fluidity in equal measure. Creative ideas are shaped with structure and intent, becoming brand systems built to scale.

He thinks deeply about design in a way that inspires the rest of us. At any given moment, he has a thousand tabs open – film, architecture, vintage advertising, fashion, pockets of the world. 

That constant collecting feeds into work that always feels like a Lucca original.

His work has seen him selected as an AGDA Emerging Designer of the Year finalist.

In the same hour, he’ll check the surf, tune into a pineal gland podcast, and hang with his daughter Ollie. Dad, designer, surfer, Sopranos enthusiast, and yes, he still owes the team a Brazilian BBQ.

Julia is a writer and strategist with a sharp lens and a natural instinct for turning conversation into compelling storytelling.

She leads copy and narrative across INFIX clients, and is Lead Creative and Writer for NOTATION, INFIX’s independent media company. Across both, she turns ideas into writing that connects and stays with people.

A registered nurse by training, Julia brings a mix of lived experience and curiosity to her work. Whether she’s speaking with clients or shaping Substack drafts, she writes with warmth, instinct and a voice that makes ideas feel both clear and human.

Powered by daydreaming, long walks, more coffee than reasonable, and a stack of books in rotation. Card-carrying A24 devotee and proud member of the Heated Rivalry fan club.

Leo is a brand and web designer with six years of studio experience and a global client roster behind him. He brings a craft-first approach to every project, balancing emerging tech, AI tools and new software with a distinctly human touch.

His work moves between considered systems and fluid execution, always shaped by detail and care, and a love of getting things right.

A designer with a chef’s background, Leo has worked the line in pizzerias, burger joints, seafood restaurants and Brazilian kitchens, and brings the same care he learned in the kitchen to every pixel. He’s lived by the sea since seventeen, spends weekends skating, surfing and with his five-year-old daughter, and runs on good coffee and even better food.

Orla is INFIX’s Account Coordinator and the steady hand behind the way the studio runs day to day. Raised in rural Ireland, she has lived in the Netherlands, Sweden and Melbourne before settling on the Gold Coast, bringing a global perspective and calm adaptability to her work.

She keeps projects moving, clients connected and teams aligned. She’s the one translating creative instinct into clear next steps, holding timelines close to her heart and making sure nothing slips through the cracks. INFIX runs better with Orla in the mix.

Our resident Irish royalty – everything sounds better coming from Orla. Well-travelled and naturally philosophical, she’s always ready to jump into a conversation about society or the way the world works. She’s the one keeping our creative wildness inside some much-needed parameters, and we love her for it.

Giovanna is a multifaceted creative working across social media, photography and design. She leads social accounts for clients – concepts through to content that feels visually strong and platform-aware – and is regularly behind the lens on shoots.

A legal background adds a considered, thoughtful lens to how she approaches ideas and execution. On set, in Figma, or building out social, she moves easily between creative direction and hands-on delivery.

Organised to her core. If it’s not in the diary, good luck. Off the clock, she’s deep in a fantasy romance novel or losing time somewhere taking pictures of cows.