Franzway

Your partner in property prosperity

The scope

  • Brand strategy
  • Brand naming
  • Logo and visual collateral design 
  • Content strategy 
  • Capability statement
  • Website copy
  • Website design
  • Website development

The background

Franzway gathers a proactive team of finance specialists bound by a vision of empowerment. Whether a client is ready to begin their investment journey, invest in another property, refinance an existing mortgage or kick-start their business, Franzway not only tailors unique finance solutions, but helps them understand their financial goals or access equity as they realise financial security.

The process

Franzway gathers a proactive team of finance specialists bound by a vision of empowerment. Whether a client is ready to begin their investment journey, invest in another property, refinance an existing mortgage or kick-start their business, Franzway not only tailors unique finance solutions, but helps them understand their financial goals or access equity as they realise financial security.

Stepping out from under the banner of a leading lending franchise, the Franzway team engaged INFIX to start afresh, requiring the development of an entirely new brand, strategy, logo, content plan and website. Through close collaboration from the very beginning, INFIX transformed the founder’s incredible vision into something tangible.

Being able to articulate and nail down the uniqueness of the business was the first step in the Franzway journey. This came to life in an expansive brand strategy, which outlined the need for a powerful name and naturally evolved into a content strategy, capability statement and website copy. A distinct logo was then created as website design unfolded. 

Now, Franzway’s selfless finance solutions and mentorship are live for the world to see, with INFIX’s input helping establish a new powerhouse in the loan space.

There’s plenty more to see here.

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