ExtrasJar
The Scope
- Launch strategy
- Branding and tone of voice development
- Website development
- Email marketing
- Thought-leadership articles
- Mastercard® design
- Social media strategy
- Script writing
The Process
ExtrasJar set out to revolutionise the insurance industry and the way Aussies take control of their health and finances. They introduced an innovative extras model which unlocks financial freedom for people from all walks of life and offers potential for their health funds to grow year-to-year with an empowering investment mechanism.
INFIX was engaged to help launch the company and roll out the collateral needed to drive conversions, educate audiences and change the system.
ExtrasJar launched in August 2022 with an initial offering of health and pet extras. We helped generate national coverage, attract potential leads and streamline conversions.
The Results
- National coverage on Channel 7
- 85.9% email open rate
- 16,693% increase in accounts reached and 157% increase in engagement during launch week
