ExtrasJar

Pioneering insurance for you, your family and your four-legged friends

Extras Jar mastercard

The scope

  • Launch strategy 
  • Branding and tone of voice development 
  • Website development 
  • Email marketing 
  • Thought-leadership articles 
  • Mastercard® design 
  • Social media strategy 
  • Script writing

The background

ExtrasJar set out to revolutionise the insurance industry and the way Aussies took control of their health and finances. With an innovative extras model and an empowering investment mechanism, they’re here unlocks financial freedom for people (and pets) from all walks of life.

The process

ExtrasJar set out to revolutionise the insurance industry and the way Aussies take control of their health and finances. They introduced an innovative extras model which unlocks financial freedom for people from all walks of life and offers potential for their health funds to grow year-to-year with an empowering investment mechanism.

INFIX was engaged to help launch the company and roll out the collateral needed to drive conversions, educate audiences and change the system.

ExtrasJar launched in August 2022 with an initial offering of health and pet extras. We helped generate national coverage, attract potential leads and streamline conversions.

The Results

  • National coverage on Channel 7
  • 85.9% email open rate
  • 16,693% increase in accounts reached and 157% increase in engagement during launch week

There’s plenty more to see here.

Download our Projects Brochure

Fill in your details below to check out our latest work. 

Let's Work Together