Veteran-built military support

Deploi interface

The scope

  • Launch strategy
  • Tone of voice development
  • Website copy
  • Content marketing strategy
  • Social media management
  • Thought-leadership articles
  • Email newsletters

The background

Built by veterans, for veterans, Deploi set out on a mission to empower the military community in their journey towards physical, mental and emotional wellness. The result is a comprehensive online platform gathering military personnel and their loved ones, healthcare practitioners and military-friendly organisations.

The process

Deploi is a health tech platform for veterans – by veterans. It connects military personnel with a comprehensive network of support and a vast community that share experiences, values and concerns. Implementing advanced AI technology, it’s also able to securely identify and monitor member wellbeing and implement effective intervention strategies to circumvent military-related physical and mental injuries.

After building the product, the founders needed an innovative strategy to introduce the brand to the market and seamlessly connect with the target audience – a demographic statistically difficult to engage with on this level.

INFIX Creative Studio firstly found the language that ensured every user feels understood, valued and supported. This strategy informed everything from the voice development and positioning through to website copy. Then, we turned our focus to creating a marketing strategy that uses content to drive the engine of Deploi.


There’s plenty more to see here.

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