Chubb
The Scope
- Communications strategy
- Email newsletter design
- Messaging house
The Process
Chubb is the largest publicly traded insurance company on the planet, underwriting a vast range of property and casualty insurance offerings that service individuals, families and businesses of all sizes.
Their AU/NZ branches have been a vital part of the Asia Pacific ecosystem of insurance for over 100 years and they approached INFIX Creative Studio to revamp their email strategy.
Building off a series of interviews with key Chubb players and former communicative collateral, we led an updated approach to the copy, design, database segmentation and messaging of various comms content, wrapping it all up in a concise and contemporary email strategy.