AARTE

The avant-gallery

The scope

  • Website copy
  • Website design
  • Website development 
  • Online store implementation

The background

AARTE is an avant-gallery embedded within the Australian arts community. The new-age platform supports Australian artistry by minimising the monetary and physical barriers of creating, appreciating and selling art. It says goodbye to the middleman and welcomes authentic connections between artist and collector.

The process

AARTE is an avant-gallery embedded within the Australian arts community. The new-age platform supports Australian artistry by minimising the monetary and physical barriers of creating, appreciating and selling art. It says goodbye to the middleman and welcomes authentic connections between artist and collector.

INFIX was tasked by the team behind the Sydney and London-based Freeman Gallery to create the online destination of AARTE – an artist-first marketplace of Australian creativity. We worked closely with the AARTE crew throughout the entire process, first developing website wireframes and copy, before custom design and development brought it all to life. 

The look was inspired by the modern minimalism of Freeman Gallery’s limited-edition curations, with the e-store developed as an online gallery experience. On the flipside, the concept for the AARTE Zine stemmed from the rawness and vibrance of the 1980s bootleg punk magazine scene. Together with a copy approach that communicates the platform’s commitment to Australian artistry, INFIX helped embolden a new way to not only discover and purchase art, but engage with it.  

There’s plenty more to see here.

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