Good Design Australia

The Scope:

  • Content marketing strategy
  • Tone of voice guidelines 
  • Content collateral

The Brief:

Good Design Australia (GDA) is the championing organisation for design-led innovation. The GDA team manages the prestigious Australian Good Design Awards each year and are dedicated to advocating for design on a local, national and international stage. They are passionate about the role and value of design in creating a safer, sustainable and more diverse future.  

The INFIX team was recruited by Good Design Australia to create a twelve month marketing strategy that considered the awards process and surrounding events. This included revamping the tone of voice guidelines to better reflect the modern designer, while maintaining the history and prestige of the program. Equipped with a new voice, our team dove into refreshing the website copy and kickstarting content ahead of the 2023 awards season. INFIX has been honoured to work alongside such a respected organisation and look forward to our continued collaboration. 

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