INFIX insights
Stay in the know with news, trends and tips that give you direction in the chaos of launching, scaling and raising capital for your next venture. Amidst it all, find ways that invigorate your workflow and recommendations that could help you work smarter - not harder.
Categories
Digital Transformation within Traditional Industries
Traditional industries face significant challenges in the online paradigm. In-line with modern business, INFIX navigates the complexities and opportunities of the digital era.
Brand Strategy and the Design Connection
Design thinking is integral to the development of a powerful brand strategy. They emphasise empathy, creativity and a user-centric mindset that builds resonant brands.
How to create a CX map and elevate your customer experience
An effective CX strategy is the key to standing out from your competition in the digital age. Dive in to learn more about this modern business tactic.
How rebranding a business works
Ready for a marketing refresh? Read our experts guide to learn everything you need to know about rebranding a business.
The importance of a business capability statement
A capability statement is a crucial marketing, differentiation, trust-building and communicative tool for business of all industries. But why?
Brand personality for tech startups
What you need to know and how you can define yours.
Will ChatGPT take over copywriters?
Will ChatGPT take over copywriters? It’s the question on everyone’s tongue in 2023.
Top 2023 content marketing strategies
With every new year comes new avenues and expectations for content marketing.
The importance of a content strategy for a tech startup
Is your website, social media or email content not connecting or reaching your target audiences?
So, what’s a copywriter?
Words or intellectual property? Let’s clear up the many misconceptions surrounding the roles and responsibilities of a copywriter and find out exactly what they do.
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