INFIX insights

Stay in the know with news, trends and tips that give you direction in the chaos of launching, scaling and raising capital for your next venture. Amidst it all, find ways that invigorate your workflow and recommendations that could help you work smarter - not harder.

Building Organic Foundations Before Paid Marketing: Why It Matters

Startup Branding Lessons From Run Clubs

Why are run clubs so successful? Build an engaged community with startup branding lessons from the growth of Soso’s Run Club.

Balancing Business Opportunity and Brand Authenticity

The pursuit of brand growth often intersects with the quest for authenticity. Discover strategies to capitalise on opportunities without compromising your brand’s essence.

Digital Transformation within Traditional Industries

Traditional industries face significant challenges in the online paradigm. In-line with modern business, INFIX navigates the complexities and opportunities of the digital era.

Brand Strategy and the Design Connection

Design thinking is integral to the development of a powerful brand strategy. They emphasise empathy, creativity and a user-centric mindset that builds resonant brands.

How to create a CX map and elevate your customer experience

An effective CX strategy is the key to standing out from your competition in the digital age. Dive in to learn more about this modern business tactic.

How rebranding a business works

Ready for a marketing refresh? Read our experts guide to learn everything you need to know about rebranding a business.

The importance of a business capability statement

A capability statement is a crucial marketing, differentiation, trust-building and communicative tool for business of all industries. But why?

Brand personality for tech startups

What you need to know and how you can define yours.

Will ChatGPT take over copywriters?

Will ChatGPT take over copywriters? It’s the question on everyone’s tongue in 2023.
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